Hula Hoops - new slogan

Hello,

I saw this advert for Hula Hoops (not sure if you guys across the pond have these crisps but they are just regular potato chips here in the UK but are a very popular brand) and it really intrigued me.

Check it out here.

Of course, the bit that we are interested in is the new slogan at the end.

With all of the talk of Codex Al coming in due course and here is a popular brand refusing MSG. They could be in a world of pain (or have just wasted a lot of money because soon they will be forced to use MSG if Codex is a real threat).

Is this a stand against Codex? Are other brands doing this also.

or you can look at it the other way which would mean they can't wait for the population reduction so they can stop putting chemicals in our food-crap because this 'better' species of elite won't use them.