posted on Apr, 18 2013 @ 01:34 AM
It IS (or WAS) a marketing campaign, for a company called "Blan-Kits Family Defense, Inc."
They called it off because of (to quote that page:
"Due to the recent events that took place during the Boston Marathon and the subsequent current state of fear that has spread across America, we are
terminating this strategic business promotion.
The purpose of “itcouldhappentoallof.us” was never intended to spread fear or promote terrorism, but rather to create awareness to all forms of
potential disasters; including natural, economic, pandemic, etc… "
It could happen to all of us
Go have a look now... it will explain everything, including the cryptic latin phrases coded into the symbols