Who will drones target? Who in the US will decide?

I've always wondered how they choose targets, who decides how much collateral damage is acceptable, which region should the US violate with unmanned killer drones.. looks like they are starting to try and centralize the decision within the white house ( and maybe it has always been this way, but if it wasn't, it will be now!)

WASHINGTON: White House counter-terror chief John Brennan has seized the lead in guiding the debate on which terror leaders will be targeted for drone attacks or raids, establishing a new procedure to vet both military and CIA targets.
The move concentrates power over the use of lethal US force outside war zones at the White House

Ok so...now its a legit process for determining the lives and death of proposed targets along with the collateral damage deaths of women and children.. aww doesn't that just make you feel all warm and fuzzy?!

In describing Brennan’s arrangement to The Associated Press, the officials provided the first detailed description of the military’s previous review process that set a schedule for killing or capturing terror leaders around the Arab world and beyond.

AND...

But some of the officials carrying out the policy are equally leery of “how easy it has become to kill someone,” one said.

uh, yeah, i would say so. Seems like there is a carte blanche for these bigwigs, who says that they have long grueling debates on the life of these targets.. however look how easy it is to get 'droned':

The US is targeting al Qaeda operatives for reasons such as being heard in an intercepted conversation plotting to attack a US ambassador overseas, the official said. Stateside, that conversation could trigger an investigation by the Secret Service or FBI

So pretty much, if you love outside the US and you say that you may or may not attack a US ambassador, you are gonna get droned, so watch out!

Thoughts?!