Now that's taking marketing to the next level! Loved the football players towards the end.
I wonder how the crowd would have reacted if that happened without the sign and button? Probably not so casual.
Instead of flash mob, we have flash drama!
Hey speculativeoptimist....do you see the similarities in this campaign and the Coke machine campaign along with the things we discussed in that
thread?
Yes and no, you are talking general and I am talking specific, with the soda issue as an exceptional instance
No need to dance about it, agree to disagree.
We can agree to disagree without any problem ...but in no way was I speaking in generalities, in fact I was very specific in my posts... both
campaigns have the following components;
Free/Experience/Emotion/Product and Brand Association/Future Profit
I saw this a few days ago and I seriously laughed out loud!
I am guessing that they didn't do this here in the United States, since someone probably would have gotten sued for traumatic something or other.