reply to post by zatara
You have a good point.
It's so shocking to see these chain smoking movie characters from the 1990s, and tobacco is now instantly noticeable and spurned, but booze is still
socially acceptable.
Some older people tell me they are even more shocked, because smoking spliff or using various illegal drugs is now almost present in every second film
or television series.
I'd say it depends if film is supposed to represent reality.
In that sense the use of alcohol is a reflection of society.
Here, they said all booze adverts would be banned (and they are already curtailed to certain hours).
But the use of alcohol is far more prevalent than tobacco.
People are tired of a "nanny state", or spoiling everybody's fun because a few addicts cannot control themselves.
A drink or two is not going to pollute the air or case harm in itself.
What next - people shouldn't eat fast-foods, or sugary food on television?
Perhaps we shouldn't show food in film because some people eat themselves to morbid obesity, and an early death at 29?
Alcohol prohibition has been tried before, and it didn't work.
As long as it's legal, and it's not branded, it reflects society, rather than causing alcoholism.
Since I've never liked coffee, I do wonder about those people drinking energy drinks and caffeine.
They have been linked to deaths.
I'd say nowadays it's less about the substance, but rather about how it is used in a social context.
As far as characterization goes in film, the character who smokes or drinks is unlikely to be a desirable character nowadays.
Take the movie "Traffic", for example: a whiskey swilling politician pushes anti-drug policies.
Now there's a great focus on how middle America accepts and celebrates violence, but it shuns porn and intoxicants.
edit on 1-4-2012 by
halfoldman because: (no reason given)