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TextCorporate Grant Giving ButterflyCorporations can support the Rainforest Alliance in many valuable ways. A monetary or in-kind gift to the Rainforest Alliance shows your clients, colleagues and employees that you care about the environment, support sustainable production and practices, and want the world's rich biodiversity and beautiful landscapes to last for generations to come. For more information, contact the development team at the Rainforest Alliance
TextMarketing Your Commitment to Sustainability You've done the hard part... You've made the commitment to support sustainability and are working with the Rainforest Alliance to achieve your goals. (Not working with us yet? Learn how to engage your food or beverage, wood or paper or tourism business today.) The next step is to build a communications and marketing strategy to promote your green credentials. And we're here to help. Here you will find tips for: Using our marks - the Rainforest Alliance Certified seal, Rainforest Alliance Verified mark, and Rainforest Alliance logo Raising Awareness among consumers, employees, the media, and your online community Talking about our work and your affiliation with the Rainforest Alliance Still don't see what you’re looking for? Email [email protected] with questions.
Originally posted by micmerci
Isn't Bill Gates in Microsoft? And I think one can hardly compare the charitable efforts of Gates to this PR campaign by Hershey, IMO.
TextHershey is a corporation trading money for PR, like has been said here already. I'm not a fan of that sort of practice as there's always an ulterior motive, usually in the name of profit.
Originally posted by palg1
reply to post by theubermensch
Have any of you not heard of the impending collapse of the coco plantations in the Ivory Coast and other west African nations? I say good on Hershey, Cadburyand the Coco Campaign. Their investment and intervention will foster a sustainable coco industry in the area that is on the verge of a catastrophic collapse due to poor farming techniques and gross mismanagement by unscrupulous plantation owners. The plan is for these firms to purchase these plantations and return them to the worker families, offering training in sustainable crop farming and administration and ensuring fair trade wages for these same workers and their families
Originally posted by palg1
reply to post by the ubermench,
reply to post byMapkar
You people really get to me sometimes... You bitch and whine that big corporations use and abuse, incite boycotts to force them to change their ways, but when they do you all just bash them again for doing it as a marketing gimmick. Who really cares what their motivation is as long as their doing it. That fact that the boycotts worked just means that the bitch worked. Say thank you for listening instead. Or give yourselves a pat on the back if it makes you feel better
edit on 1-2-2012 by palg1 because: (no reason given)
TextYou people really get to me sometimes... You bitch and whine that big corporations use and abuse, incite boycotts to force them to change their ways, but when they do you all just bash them again for doing it as a marketing gimmick. Who really cares what their motivation is as long as their doing it. That fact that the boycotts worked just means that the bitch worked. Say thank you for listening instead. Or give yourselves a pat on the back if it makes you feel better
Originally posted by Mapkar
reply to post by micmerci
I agree. For one, Bill Gates is an individual who has given away a substantial amount of his personal fortune for a cause he believes in. Hershey is a corporation trading money for PR, like has been said here already. I'm not a fan of that sort of practice as there's always an ulterior motive, usually in the name of profit.
Originally posted by palg1
reply to post by theubermensch
Wow, Sounds like I struck a cord...
For one thing, the overall intention of the chocolate manufactures is indeed ensuring a ready source of product. Yes I acknowledge this and the fact that unscrupulous cocoa buyers were largely to blame in the first place. I wonder though, if you are so jaded that you can't see the good that comes out of the support, financial and otherwise, that is being used to change the dire conditions that was in fact killing these poor people. The fact that I applaud the firms that are taking action is a purely humanitarian reaction on my part. I think those manufacturers are liable for what had taken place in the past, but I sure as hell won't vilify them for the support, even the smallest actions, that they undertake in order to help rectify the harm done.
PS: I feel really bad for those who resort to name calling when they do not have the ability to form an intelligent argument to support their opinions. Maybe all of you who feel targeted by this remark should think before speaking next time.