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“Although there is a great deal of psychological research on misinformation, there’s no summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths.
The Debunking Handbook boils the research down into a short, simple summary, intended as a guide for communicators in all areas (not just climate) who encounter misinformation.”
Source
Debunking myths is problematic. Unless great care is taken, any effort to debunk
misinformation can inadvertently reinforce the very myths one seeks to correct. To
avoid these “backfire effects”, an effective debunking requires three major elements.
First, the refutation must focus on core facts rather than the myth to avoid the
misinformation becoming more familiar. Second, any mention of a myth should be
preceded by explicit warnings to notify the reader that the upcoming information is
false. Finally, the refutation should include an alternative explanation that accounts
for important qualities in the original misinformation.