The Case For A Free Lunch
(Just my personal opinion.)
Aside from the practical issues Bill mentioned, and the realities of trying to fund a site based on the support of a tiny fraction of the member base
that would be unlikely to sustain anything like current operations, there are quite a few other reasons why a "pay to play" model wouldn't work for
ATS.
Imagine, if you will, going to any other conspiracy-oriented discussion board on the Internet. Imagine you read some of what is posted, want to
respond to it and decide to register for that.
In order for people to pay for something, their real identity and financial data need to be known. That means things like name, billing address, phone
number and credit card, debit card or bank information for processing personal checks.
Think about it. A conspiracy site. Wants your personal information. So you can give them access to your credit card or bank account. Even third-party
services like PayPal are still traceable and still reveal a lot of personal data as a necessity for conducting financial transactions -- that may also
be taxable in many jurisdictions around the world.
VAT, anyone?
Oh
that would go over just swimmingly. And for everyone who worries sites like ATS are being monitored, what better way to facilitate that than
to gather detailed personal and financial data from the membership?
That's just one problem with a paid subscription model -- there are many, many others. As for a donation model, just look at all the personal appeals
from Jim Wales on Wikipedia for an idea of how well that works. And that would also require the same personal and financial data as a paid
subscription model.
Both would preclude most people from membership, and for as much as I love ATS, I would have never, ever registered as a member if my personal or
financial data had been required in any way, shape or form. It would be a deal-breaker for most members, and understandably so.
As annoying as an ad-based funding model is, it doesn't require soliciting and maintaining a database of member identities. Since ads pay based on the
number of "impressions" they receive, their proceeds scale with site activity, whether from members or unregistered guests (who make up the
overwhelming majority of ATS visitors). The more activity, the more ad revenue, and as long as revenue exceeds costs, ATS keeps running.
Less activity means less ad money, but also less bandwidth consumed, and while site operating costs aren't necessarily directly proportional to site
activity, the funding model is still far, far more robust than the alternatives.
Anyway, this proposal comes up periodically, and however well-intentioned it may be, it's just not practical on even the most abstract level, let
alone actually implementing something like that.
Again, this is just my personal opinion, not an official one, but when Bill rejects ideas like these, I always breathe a quiet sigh of relief. Not
because I'm concerned he would actually do something like that, but because it simply reminds me that for all its many warts, ATS is in good hands.
Or so I believe.
YMMV.
P.S. I realize that my comments are addressing a more broad and generalized question than a "premium membership" suggestion, but similar problems
exist when money changes hands on any scale, even for just plain voluntary donations. Donations would, in most cases, be taxable as revenue for a site
like ATS, and almost certainly require tax disclosures to multiple countries regardless. The less information ATS has about the identity of anyone and
the less information ATS has to give out to any government, the better, in my opinion.
edit on 11/11/2011 by Majic because: (no reason given)