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Pareidolia is a psychological phenomenon where an ordinary stimulus, such as a sight or sound, appears more significant than it really is. That devils face in the clouds? Pareidolia. Many skeptics use this phenomenon as an excuse to dismiss many paranormal events. Was that really a ghost, or did our pattern recognizing brain just interpret it as one? Did that EVP really say “I’ll kill you until you are dead Nick!” or did it just sound like that?