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from wikipedia
The boiling frog story is a widespread anecdote describing a frog slowly being boiled alive. The premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death. The story is often used as a metaphor for the inability of people to react to significant changes that occur gradually.
Originally posted by Sianara
This is also known as Creeping normalcy, which refers to the way a major change can be accepted as normality if it happens slowly, in unnoticed increments, when it would be regarded as objectionable if it took place in a single step or short period.
How far is this going to go?
Are you noticing the water warming at all??