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He is investing $10 billion to build the world's largest wind farm in the Texas panhandle. Through another venture, Clean Energy Fuels Corp., he is the country's largest private owner of natural-gas fueling stations. If demand for these sources soars, as his plan envisions, he is positioned to win big. Pickens, who claims he's worth $4 billion (Fortune says $3 billion), scoffs at the notion that he's driven by profit. "I don't need to make any more money," he says, laughing. In fact, Pickens says he doesn't even plan to erect turbines on his own 120,000-acre ranch in the panhandle, because he thinks they are "ugly."
And finding enough water is a challenge…so from 1980 to 1999 big cities like Austin and Houston cut their per-capita consumption of water by more than 15%.
San Antonio has cut more than 35%, all to guard against shortages when the rain doesn’t fall and the lakes start dropping.
One city has not. And it now wants more water…and some of it is from East Texas.
“They have some conservation programs, but it’s not resulting in much of a change in their behavior,” says of Janice Bezanson of the Texas conservation Alliance.
Dallas per-capita consumption actually rose 35% in that same time period.
“What they’re talking about is water for 2050, 2060,” she said. “And what they need to do for that water is just absolutely sensible conservation like what the rest of the state is doing.”