Anti Speed, Seatbelt, Drink Driving Campaign Commercials.

Not really sure if this belongs here, so mods please feel free to move to correct forum.

I though I would start this thread to help raise road safety awareness for all you drivers out there, sometimes we forget how fragile human life really is. As a delivery driver in the UK I see many accidents week in week out, from people trapped in the twisted metal of there pride and joy, to children covered head to toe in blood hanging half way through a Window-Screen/Wind Shield. A lot of accidents I have seen ended up being the result of careless driving, speeding, drink driving.... Also I have seen/hear about many unnecessary deaths do to people simply not wearing a seatbelt.

This will be a difficult thread for some, even posting some of the content has been difficult for me. Sometimes however it's only the shock tactics that work, people need to realise a Car/Automobile is a killing machine in the wrong hands.

Instead of me babbling on I will leave it to the videos to put the message across.

Here is a collection of Road Safety Commercials from around the world.











Collection of Shock Adds (Probably the most hard Hitting)













There is no excuse people, Buckle up, Slow Down and Never Drink and Drive....

Please feel free to add more video content or experiences..... I like many other people really want to get this message across.

Many Thanks for reading/watching, I know the content is very upsetting... Imagine how upsetting/life destroying any one of these situations is in real life THINK!

NotAgain

[edit on 7-3-2010 by NotAgain]

i get the sentiment , but i really hate these ad's though. (ive seen these government propeganda type ads enough on tv and did not expect to see them on ats, what next frank ads? ) ... i feel their not very productive unless they just want to shock people, which i believe is the case. They shock people but they dont stop twats driving like twats unfortunetly, if that was the case the adverts would have stopped the problem years ago when they first started airing.

The Government is correct in its message, but they way they deliver it does not work, which is plainly obvious to anyone living in the uk as traffic incidents and drink driving seem to happen just as much today as they ever have.

what the answer is to stopping bad drivers is , i have no idea soz.

reply to post by NotAgain


I'm doing this course at the moment but recently we had to sit for about a 3 hour lecture on road safety awareness etc. So we had policemen there we had road safety people and even some poor person was there to talk about a brother they lost because of other people speeding.

And seriously some of the videos they showed us was pretty horrific, btw I didn't watch any from the OP because I don't really want to see anything like that again if I can help it.

But from that 3 hour session I feel s though I did learn alot and I appreciate what you are trying to do in this thread because as I learn from that session and mentioned previously someone came into talk about a close relative that had passed away and it was so heartbreaking to listen to and I wouldn't wish it on anybody.

Thanks for this thread.

I have never been in an accident because of mainly 3 things.

I do not drive under any influence of any substance.

I leave A LOT of room ahead of me in traffic.

If someone is tailgating me, I leave even more room in front of me.

Follow these three steps and you will be in much better shape!.

Thank you OP for sharing these vids. If you saved one life by this message you have done a deed of great honor to society.

Just think, after watching these videos , every time you get into a car, you can say, I'm alive, I am not dead. All because of the logical choices I make while driving.

reply to post by boaby_phet

government propeganda type ads

There is no propaganda here, these adds are aimed at saving lives.

Personally I think the Adds do work, the soft approach certainly don't in this day and age. These adds hit people with the realization of what can happen when speeding, not wearing a belt and so forth.

You will noticed most of these Shock Adds are aimed at younger drivers, but thats not to rule out drivers of all ages. People think they are invincible and this will never happen the them "I hope it doesn't" but they need to realize it can.

I think these adverts are rarely seen on TV, I think we need to see more of them. There are also many things we can do to prevent things like drink driving, how many times you been in a pub and seen somebody intoxicated going for their car. Most people these days just sit their and watch, nobody has the balls to say "get in the car and I'm ringing the police" including landlord, friends and associates.



[edit on 7-3-2010 by NotAgain]

reply to post by wiredamerican


Thats it, thats all it takes "THINK!"

I see so many young drivers showing off to their friends while driving "especially new drivers" and the more their friends lead them on the more dangerous their driving becomes. If they want to risk their lives "Fine by me" however it's always innocent people who suffer the consequences.

How much would it cost to take your car to a track "A lot less than the suffering caused by the death of a loved one"

The attitude towards driving these days is appalling, is cutting down the time of a journey by speeding really worth the time spent in jail for manslaughter. Worse still the time sat their running the scenario through you mind day after day thinking "What if"

Touch wood I haven't had once accident or near miss in my 7 years of driving, and I have never drove under the influence. I did get caught without a seatbelt and was more than happy to pay the fine, especially when the officer told me he had only just come from the scene of an accident where a 6 year old boy literally ended up crushed in the passenger foot well due to no seatbelt. The mother was pinned in the car looking at her dead son until the emergency services came.

From that day I instantly put my seatbelt on and make sure anyone traveling with me has theirs on too.

Thank you for your contribution.


[edit on 7-3-2010 by NotAgain]

7 March 2010 A woman has died and nine people were injured in an accident involving a car towing a caravan and a van on the A11.

The accident happened in the early hours of the morning at Fulbourn in Cambridgeshire.

An East of England Ambulance Service spokesman said it was thought that a van was in collision with parked vehicles including the caravan.

It was believed some of the injured people were in the caravan. Seven ambulances attended.

Three adults and a child were taken to Addenbrooke's Hospital in Cambridge and three adults and two children to West Suffolk Hospital at Bury St Edmunds. Source

Probably another life lost due to careless driving, A PARKED CARAVAN. Not jumping to conclusions but hitting a parked caravan is pretty up their in the WTF driving category "unless it was due to mechanical failure". Will update the story if it's released to the press.

Oh cool as I wrote this there is an update:

A woman killed in a collision between a car towing a caravan and a van on the A11 in Cambridgeshire has been named by police.

Rita e Silva, 50, was travelling in the caravan with nine other people when the accident happened at Fulbourn in the early hours of Sunday.

Police said the Chrysler people carrier towing the caravan collided with a Ford Transit van. Neither driver was hurt.

Six other people in the caravan were injured, three seriously.

Those with serious injuries were taken to Addenbrooke's Hospital in Cambridge.

What the hell were 10 people doing in a caravan anyway at the side of the A11, not exactly the best camping spot. At a guess a Chrysler people carrier only holds 5/7 people, so some were obviously riding in the back of the caravan. Unless they came in other cars to camp at the side of the A11.

This could of been much much worse .... R.I.P Rita e Silva.


[edit on 8-3-2010 by NotAgain]

I have been in 30 something crashes. In ZERO of them was speed a factor! Even though I regularly speed, and even though when I was younger I regularly played some stupid traffic cat and mouse games, and even though I have successfully evaded the police a few times!

All of my crashes involved me either being stationary and getting hit by another driver, or driving slowly and not paying enough attention, or driving very carefully and slowly, but in adverse weather.

Let me say also, that I have driven under the influence more times than I care to admit, and never once had an incident.

1. Speed does not cause more accidents. It may increase the severity, but it is the "cause" of the accident in a very low percentage of accidents.

2. Driving near the legal alcoholic limit (0.08 or 0.10) is much much much less dangerous than driving with a Big Mac in front of your face, or your head in the floorboard searching for lipstick, or your face in front of the visor applying lipstick, or reading your report that is due in a few minutes while it lies in the next seat, or searching through your backseat for that missing CD, or driving a vehicle with bald tires, or bad brakes, or poor visibility, or bad front end parts, etc., etc.!

3. Seeing carnage and crying families does not make me drive differently. It makes me sad, and it affects my mood for the day, and I resent having seen it, but the fact is that I have to drive daily, and I have to drive in traffic, and due to our fast-paced lifestyle and long commutes, I often have to multi-task during that drive.

4. I regularly ride a motorcycle, and I am hyper-aware of the idea that I could die on any given day, and I don't like it, but again, economics, and parking, and situation require that I take this mortal risk on a daily basis, and I don't appreciate somebody posting carnage and crying to remind me of it yet again!

Originally posted by getreadyalready
I have been in 30 something crashes. In ZERO of them was speed a factor! Even though I regularly speed, and even though when I was younger I regularly played some stupid traffic cat and mouse games, and even though I have successfully evaded the police a few times!

Someone who has admittedly been in 30 something accidents is not someone i will be paying much attention to in regards to driving safety. As for you not wanting to be reminded of it, well you didn't have to click on the thread, you didn't have to read it and you didn't have to watch the videos.

Basically, shoo.

reply to post by NotAgain


This is a good idea for a thread and not something you see very often on ATS. If you have encouraged one person to wear their seatbelt and maybe pay more attention when driving then your thread is a complete success, well done.

www.abovetopsecret.com...


aprime example of what not to do behind the wheel, seat belt or not....

[edit on 8-3-2010 by freetree64]

reply to post by ImaginaryReality1984


Shoo? LOL.

I am not giving driving advice, nor endorsing speeding, and I do wear my seatbelt 100% of the time. (Someone like me certainly has learned that lesson!)

What I am doing is trying to dispel some dis-information. Speed does not equal crash. Pitbull does not equal dogbite. Dalmations are the number 1 biter, but they don't make good headlines. Failure to yield is number 1 crash but it doesn't make good pictures.

0.08 DUI limit is ridiculous and certainly not more of a factor in any crash than a 8 hour factory shift, or a good song on the radio, or a tire with less than 4/32nds of tread! As a matter of fact, worn tread on a tire can increase stopping distance by 40%!! You don't see tire tread checkpoints all over the city?

Of course, DON"T GET DRUNK AND DRIVE. DON'T DRIVE CARELESSLY or EXCESSIVELY FAST FOR THE CONDITIONS.

But, do you really think a 30 year old truck on worn tires and front end parts with slop in the steering wheel driving perfectly legally at the speed limit is safer than a modern sports car exceeding that same speed limit by 25% or more? No way!!

Do you really think that a 25 year old 165 lb man that had 2 or 3 beers with dinner is more dangerous than a 65 year old after a 10 hour shift at the factory? Or a college girl rushing to meet her friends and get her make-up on and find her favorite CD?

The thread is fine (except for the videos), the information just needs to be kept in context.

[edit on 8-3-2010 by getreadyalready]
Edit to add fantastic example from the other thread! One of my worst crashes came while reaching for my escaping pack of peanut butter and crackers as it slid across the dash on a turn!

[edit on 8-3-2010 by getreadyalready]

Originally posted by getreadyalready
Edit to add fantastic example from the other thread! One of my worst crashes came while reaching for my escaping pack of peanut butter and crackers as it slid across the dash on a turn!

[edit on 8-3-2010 by getreadyalready]

And the fact you reached for that package while turning says a great deal about your judgement. People with such poor judgement should not be driving. Oh and i've never had an accident so yeah i'm taking the high ground.

[edit on 8-3-2010 by ImaginaryReality1984]

reply to post by ImaginaryReality1984

This is a good idea for a thread and not something you see very often on ATS. If you have encouraged one person to wear their seatbelt and maybe pay more attention when driving then your thread is a complete success, well done.

Thank you, this is the objective.... I know some people don't care all that much about risking their own life, but they should at least consider the pain and loss of somebody else's.

The reason I chose the shock ads is because it shows the reality of it all, it shows how a situation can change from screams of joy to screams of pain. I respect my life and everybody else's life even if they are my worst enemy.....

reply to post by getreadyalready


Another good point to add to this, drivers are responsible for the condition of their vehicle even if it's a company vehicle. Not sure how it works everywhere else, but in the UK cars have to annually pass whats called an M.O.T. Basically a safety inspection of the vehicle to see if they are road worthy or not, something I highly support over here.

Driving near the legal alcoholic limit (0.08 or 0.10) is much much much less dangerous than driving with a Big Mac in front of your face, or your head in the floorboard searching for lipstick, or your face in front of the visor applying lipstick, or reading your report that is due in a few minutes while it lies in the next seat, or searching through your backseat for that missing CD, or driving a vehicle with bald tires, or bad brakes, or poor visibility, or bad front end parts, etc., etc.!

I think the limit should be "0" many factors affect the current limit, e.g Drinking on an empty stomach or when tired. There is not doubt that things like Eating/Smoking at the wheel also distract the driver, the driver should indeed be focusing on the road.

[edit on 9-3-2010 by NotAgain]

reply to post by getreadyalready


You say you have to ride a Motorcycle due to the economy, and that you really don't like doing so..... But can I ask "How much have your 30 crashes cost you? a lot less that parking in the city at a guess.

How do you even get insured, maybe showing these videos with insurance brokers and bankers will work hey?

I don't know you so I cannot judge your driving, but based on what you have wrote in this topic "You need to be taken off the road" if getting to work quicker means more than yours or somebody else's life, STOP DRIVING.... OR Go to bed earlier, Get up earlier, Set off to work with plenty of time. If you get stuck in traffic along the way, it's not your fault... if your boss don't like that "Show him this thread"


[edit on 9-3-2010 by NotAgain]

I do agree with the adverts and the campaign.

However, in practice, I admit I do drive fast. Or i should say, I ride my motorcycle fast as my car is not a speed based one. As the congestion in the UK roads around where i live gets worse every year, a bike makes more sense as I can simply filter through the traffic with relative ease.

That said, I don't ride recklessly. I indicate when over taking, I don't overtake on blind bends or make unnecessary manoevers, I don't undertake, cross solid white lines, etc. So while I do speed a bit, I don't see it as reckless. To me there's a difference in riding fast and riding dangerously as the two are not the same, IMO. I just enjoy the nippyness of a Fireblade and the fun of riding.

But having both a car license and a bike license, you get a real appreciation of the road and the awareness of others around you that many car-only drivers simply do not have.

It's quite amazing to see how many people do not do lifesaver checks. Stunning. On the bike it's just second nature to do it. When in the car it isnt but I do because of my biking. And how many times has that saved me for an incident or just made me aware of what's happening around me that mirrors alone cannot... can't count them.

Personally, I think all car drivers should have to do the basic CBT, just to understand and appreciate the usefulness of lifesaver checking.





[edit on 9-3-2010 by noonebutme]

reply to post by noonebutme


Maybe this should be forwarded to the THINK! Road Safety Campaign, I think they should be adverts showing how basic checks can also help prevent RTA's... very clever indeed and a brilliant contribution to the thread. Many many thanks

[edit on 9-3-2010 by NotAgain]

reply to post by NotAgain


It was always something bikers would say amongst themselves after some recent near accident; "If only car drivers would take a CBT".

Now, I'm not saying all car drivers are bad drivers and all bikers are excellent riders - far, far from it. Anyone and everyone has the potential to be a danger to themselves and those around them. Sadly, many motorcyclists do have a slightly "elevated" sense of worth due to the "being on a motorcycle" mentality while car drivers are often oblivious to what's happening around them because of teh false sense of "safety" a car provides. (i'm not saying a car is NOT safe, but just because you're in a metal cage doesn't mean you arent as likely to suffer injuries)

But we all need to share the road and anyone who drives/rides in a manner that is intentionally reckless should be removed from the road.

I think anyone using a vehicle on the road, be it a car, lorry, motorcycle or push bike, needs a bit more "awareness" of road usage.

At the end of the day, you can't go wrong with too much awareness

(and in my previous post, I'm certainly not advocating speeding - that's my bad habit!)

Anyhow, nice thread, OP! While I don't want to see any's enjoyment of driving/riding diminshed in any way, I do completely uphold safety rules/regulations.

[edit on 9-3-2010 by noonebutme]

reply to post by noonebutme


Once again great contribution.

I am not a biker myself nor have I ever ridden a motorcycle, and I suppose it is because I feel safer in a car. But what this points out is the general driving attitude between All Drivers/Riders, Sometimes it's like a stand off. This driving attitude is appalling and needs to be stopped......

Seems to go something like this is the UK

Motorcycles Vs Cars
Cars Vs Vans
Vans Vs Wagons

Then you have people who buy bigger vehicles either for themselves or their partners "Because they will be safer" I have heard it a million times "I am buying our lass a 4x4 so I know her are the kids are safe" Yet their less cannot handle this huge vehicle.

I have seen drivers sat behind the wheel literally shaking due to the serious lack of confidence in their driving abilities, especially on Motorways or hard to navigate Junctions. I think basic navigation skills should also be required in the Driving Test, if GPS needs to be used "So be it" as long as the Driver does not touch the GPS while driving. On that note I think GPS systems need to have a function that locks the GPS from being used while moving.

If we people carry on with this attitude we will see more lives lost, more speed cameras, more expensive insurance and so forth.

One message I would really like to get across is "Concentrate on your own driving and not the driving of others" I have been a passenger as much as I have been a driver and I'm sick of saying "Look what you are doing not what he/she is doing"

reply to post by NotAgain


Ahh 4x4's. So many times i have seen women behind the wheels of these things, completely oblivious to everything around them because they feel safe, and as they have a big car they think they own the road. I've seen them swerve across lanes, cut people up, reverse across traffic and they just expect people to stop because they're in this big, important vehicle. As you say often they just can't handle those kinds of vehicles. If they wanted to be safer then buying a smaller car and learning to pay attention might be a good idea.

As for the CBT thing, i think it's an excellent idea. I've done the basic training as i was going to buy a bike but life kind of got in the way of donig that lol. Still it does give you a real awareness of what bikers have to deal with.

Oh and truck drivers, at least UK trained truck drivers tend to be very good at avoiding accidents because they have to be aware of whats around them. Try reversing a 55 tonne truck around a corner, i've been in the cab when my dad was doing it, it takes a lot of skill believe me.