newman'sday ; paul newman appeals to princeton students

found the following in the chicago daily herald , unfortunatly it isn't on thier site as of now but this was run in todays paper [section 1;page 14]

"Paul Mewman has appealed to Princeton University students to end a campus tradition in which participants binge drink trying to consume a beer an hour for 24 hours . Newman'sday set for this saturday derives from an apocryphal quote attributed to the actor '24 beers in a case ,24 hours in a day .coincidence? i think not ' On Newman'sday students have been known to show up for class inebriated or with beer poured into coffee mugs .part of the events challenge is to make it through classes."

now i haven't tried this , but my wife insists that your body takes one hour per drink to sober up .
i can't see how you couldn't be drunk consuming that amount of alcohol in that time period .
any princetonians out there know anything about this 'event' ? when it started?

Here is another link:

BBC Paul Newman Day