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BRUSSELS - The European Union started legal action against Britain on Tuesday for not applying EU data privacy rules that would restrict an Internet advertising tracker, called Phorm, from watching how users surf the web. They also warned that they could force social networking sites like Facebook or MySpace to hide minors' profiles from search engines. The European Commission said Britain should outlaw Internet traffic interception and monitoring unless users give explicit consent that their behavior can be tracked and analyzed.
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"No European should carry a chip in one of their possessions without being informed precisely what they are used for, with the choice to remove or switch it off at any time."