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Originally posted by asmeone2
In the animal kingdom, it is typically the male of a species that relies on a showy appearence in order to find a mate.
In many species, including most mammals, the male is larger than the female.[1] In others, such as most insects, spiders, birds, reptiles and amphibians, many fish, and certain mammals such as the spotted hyena, the female is larger than the male.
en.wikipedia.org...
Among vertebrates, sexual dimorphism is particularly apparent in ducks, and most gamefowl perhaps most dramatically including peafowl. Male pheasants are notably larger than females and possess bright plumage; females are usually a brown irrespective of the particular species. In some birds (most of which are waders such as the phalaropes and painted snipes), females have brighter colors than males. As this is the opposite of the usual sexual dichromatism, it is termed reverse sexual dimorphism. In many predatory birds, females are larger than males and often considerably so. This seems to reduce competition between members of a pair, as they have different optimal prey sizes. Some cases of sexual dimorphism in birds are so striking that males and females of the same species were originally taken to be members of entirely different species, as in the case of the Eclectus Parrot (Eclectus roratus), where the male is predominantly green with an orange beak and the female scarlet and deep blue with a black beak.
In most, but not all parts of the world, the men are more ornamented than the women, and often in a different manner; sometimes, though rarely, the women are hardly at all ornamented. As the women are made by savages to perform the greatest share of the work, and as they are not allowed to eat the best kinds of food, so it accords with the characteristic selfishness of man that they should not be allowed to obtain, or use the finest ornaments.
Yet with humans, it is the female gender that is expected to beutify herself in order to assist her search for a partner.