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Atop its pink factory in downtown Los Angeles, a sprawling banner declares American Apparel a "Compania Rebelde" (rebel company) and all over town, benches and billboards sponsored by the company shout "Legalize LA."
While immigration is almost a non-issue in the U.S. presidential campaign, American Apparel, the biggest garment manufacturer in the country, is doing its best to keep the debate alive, saying legalizing foreign workers is good for business.
The dramatic tailspin of financial markets and the slowing U.S. economy has pushed the immigration issue even further into the background, a situation that American Apparel is trying to challenge.
"It is essential that we do not idly stand by in this next election," read a memo the company recently sent to its workers in a voter registration drive, urging them to remind both candidates to honor their promises for reform.