2012 and times on phone commercials?

Hey people, we all know that on 2012, December 21st, something big is supposed to happen. Well, I made a slightly disturbing discovery while watching T.V. I noticed both on Telus and Rogers commercials, on the phones they were advertising, the time was 12:21. Could this be a coincidence? I'm looking for it on more commercials, but those are the only 2 I caught the time, and BOTH were 12:21. Any opinions?