Major breakthough in the field of hydrogen cell tech

What has been declared a major advance of hydrogen absorption at room tempeature has been declared by University of Virginia scientists.www.eurekalert.org...

Admittedly, I have no idea the signifigance of this - although THEY seem very, very excited about this discovery. Can anyone who knows anything about this stuff offer a primer on why this is a good thing? Thanks.

From my admittedly primitive knowledge of the subject. One of the most daunting tasks of keeping the hydrogen in containment, without leakage, cryogenic conditions, or high pressures due to the nature of the hydrogen atom, the smallest and most difficult to contain gas on the planet. Newer research has used electrified plates and some other means to harness the atom to keep it in place. Most not cost effective. From todays news it would 'appear' some super geniuses have devised a cost effective modality to keep the gas in place on a budget. The implications could be massive if it pans out.