Who are the Lippincotts? (help requested)

Recently, I saw an ad on TV for a company that will buy your gold for cash. You call them and they send you what's called a "goldkit". You then send in your gold jewelry or gold scraps and they send you cash. They have a website called Goldkit.com. I decided to look into these people who are interested in buying your gold and giving you federal reserve notes in exchange.

I looked up the owners of goldkit.com and found it to be a company called Lippincott, LLC, based out of Pennsylvania. They also run another site called ThingsWeBuy.com.

So, who is Lippincott?

It seems that "Lippincott" is an old family name in Pennsylvania, one that seems to have quite a presence. There's a town called Lippincottt, there's a Lippincott library at the University of Pennsylvania, with a Lippincott award given in chemistry at the university. It seems that one Lippincott family was one of the most affluent families in Philedelphia in the late 1800's, with a magazine and with a street named after them in Philly as well. In fact, there are Lippincott streets in many Pennsylvania towns. Lippincott, Williams & Wilkins, based out of PN, is a leading global distributor of medical publications and software. Many Lippincotts seem to be the who's who's in the state of Pennsylvania, especially in the world of publishing and art.

That brings me to the most famous Lippincott, J. Gordon Lippincott. If you've never heard of him, he is the man who coined the term, "corporate identity", and was considered the father of corporate branding. His company was and is called Lippincott Mercer. They are the design company created in the 1940's, responsible for the branding of, and not limited to:

American Greetings
ampm (ARCO)
AOL
Appleseeds
Archstone Communities
Baskin-Robbins
BD
Betty Crocker
Borders
Breakplace (Conoco)
Burberrys
Campbell's Soup
Catapult Learning
CDW
Chuck E. Cheese
Cingular
Citi Cards
Citigroup
Citizens Bank
Coca-Cola
Country Road
Dairy Queen
Darden Restaurants
Del Monte
Delta Air Lines
Designs Inc.
Diamond Crystal Salt
Dimon
Domino's Pizza
Doosan Group
Duracell
Eddie Bauer
Fresca
FTD
General Foods
General Mills
Gillette Company, The
Hanes
Hardee's
Hartmarx
HP
Hyatt
Jack-in-the-Box
Keebler
Kellogg
Kraft
Lesaffre
Leslie Fay
Limited, The
LOEB
McDonald's
Mead Johnson
Microsoft MSN
Molson Breweries
Monet Jewelry
Nabisco
Nestlé
Novont
Noxema
Ocean Spray
Off!
Olive Garden
Pathmark
Payless ShoeSource
Peter Piper Pizza
Pizza Hut
PriceSmart
Pursuit of Happiness
Radio Shack
RCA
Red Lobster
S.C. Johnson & Son
Samsung
Sanka
Sara Lee
Sears, Roebuck and Co.
ServiStar
SK
Sonic Drive-In
Sprint
Sprint @ RadioShack
Swiss Army
Taco Tico
Taster's Choice
Taylor Wine
Thom McAn
Time Warner Cable
Tropicana
Unilever
Waldbaum's
Walgreens
Waterman
Wine that loves
XM Satellite Radio...

...Just to give you a glimpse of their client base. That's just what's listed under the 'retail/consumer' section of their site. They also created brands for BMW, Exxon, Chevron, Sony, CBS, Prudential Insurance, IBM, Xerox, AT&T and Hyatt Hotels, just to name a few. Check out their site, linked above, you'll be quite impressed. Anyone interested in corporate logos will eat this up.

J. Gordon Lippincott was educated at Swarthmore College, which is in Pennsylvania, which is why my eyebrows raised a bit as to the connection with all these Lippincotts.

Who are these Lippincotts, this family involved in publishing, bioethics, corporate branding and buying your gold?

I request help because it seems I've found something here. People are always talking about all these different conspiracies and we always see the same names, the Rockefellers, the Rothchilds, the Mellons, the Bushes, the Warburgs , but we never see the Lippincotts.

Am I delusional, or does this seem to point to something?