It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Thank you.
Some features of ATS will be disabled while you continue to use an ad-blocker.
Viral campaigns are a gamble... they can either result in MASSIVE awareness, or fall flat on their face. However, they can be so cheap as compared to the possible MASSIVE home-run, it's worth the gamble. Look at the viral campaign that made the "Blair Witch" movie so popular before it even hit the theaters.