Jaguar Rebrand Video Causes "WTF?" Moment - Seriously Weird

Over the years Jags have a garnered a reputation as the car your boss or Dad would drive so not very appealing to the younger generation , in an effort to get down with modern stuff Jaguar is rebranding , into what is anyone's guess because the video has no cars.

It is however very strange , viewer discretion advised due to high strangeness.


Either their advertising team deserve a bonus as Jaguar's name is everywhere now because of the ad or ..... , maybe they'll have a Hatchback that identifies as a Saloon.

a reply to: gortex

Whoever did that has watched too many Peter Gabriel videos... including the Sledgehammer, a necessary accessory in any automobile, I might add.

Just when we thought ESG and Corporate Wokeness was on the way out.

Definitely weird. That Jaguar commercial rivals The Simpsons 'Mr. Sparkle' ad:

As an ex Jag owner (XK8 as on my t-shirt) I've been wanting to start a thread about this but it would have been in the Rant section.
Jag paid £14 million to some guy and his team to come up with this crud!
Bev Turner, amongst many gave this 'colourful' report...

Apparently they are unveiling a new car 2nd December I think.
I had my Geraldine for 8 years. She blew her radiator and head gaskets went as a result. Two years on and I am still upset, but said I would never have another out of respect for her. I now drive a Beemer 323i. Well, I was so angry when I was out yesterday, I'm going to find myself another ORIGINAL Jag and swap as soon as I can get my pennies together.
Just so I can give the middle finger to Tata.
Tata Tata!
Words still fail me! How to destroy an over 100 year heritage brand in less than 1 minute. F'ing barstewards!
I'm guessing they'll be trying to appeal to pink welly wearing brigade if they re-brand Land/Range Rover.
Fuming Rainbows
Jane

a reply to: gortex

If they want a younger customer they really should go back to the old style of body. My dad had a 70 XK-E and that thing was crispy. Nowadays the body style is more rounded and I guess I just really don't like that look. I mean, not that I could ever afford one hehehehehehe.

I've never owned a Jag, but a friend of mine did and I got to ride in it a few times with him. His Jag was older, but it was still pretty solid, but it had play in the steering and some issues with the alignment. I think he paid like five hundred bucks for that old Jag back in the seventies from one of his fathers older friends. I thought that was pretty expensive, I turned down a superbee for a grand back then. And the Superbee was in way better shape than the Jag was...but the Superbee was supposedly haunted by the guys brother who died in it, his brother wouldn't even get into the car after seeing his brother in the mirror after hearing him say something. I wasn't about to take a chance, neither were my friends that were with me when I looked at it.

That commercial is for an alternate demonsion where everyone dresses in single colors.

I have been to many kinds of conventions but never have I seen anyone dressed like that. Not even anime is that out there.

Distopian futurism is all I can describe it as and I have a few retro futuristic costumes.

Looks like some Futurama club scene but on something to me.

Where are the flying cars?

I have been thinking for a long tme that "woke" is just the lastest vehicle for a certain political revolutionary doctrine.

It is todays version of "useful idiots"designed not to stamp out racism or hating on others for whatever supposed "phobia"

In reality it is designed to sow division,upend the social order,destroy everything that "average Joe/Joanna" knows and loves from family,religion,culturaly established TV/Music/computer games/car brands etc.
Its about changing minds to hate all they thought they knew,including history.
Its about social control and conformity.
Its is about changing the essence of what humanity has been based upon since we developed language,and replacing it with a subservient/gelded/asexual and non thinking replicant version of what we once were so we lose our ability to define what is good and evil,to make us question our beliefs and morals.

The end game is,I believe,to make us hand over all individual control and wealth into the hands of the elite/globalists/NWO/interNational socialists,with a large side dish of depopulation.
Its about the industrial slavery of the entire human race-but a form of slavery we cry out in glee to be sujugated under.

I don't think it is working out quite as well as they imagined it would,even after trillions spent on the operation,hence the increasingly likley shadow of engineered Nuclear apocalypse that now hangs over us all.

The Jaguar debacle is a minisule cog in this planet sized infernal machine.

The next 5-10 years are key.

One of the most bizarre adverts I have ever seen. Only someone out of their box on powerful mind altering drugs would come up with that !

They need to go back to their roots design wise....

Bring back the XJ and XK.

a reply to: Edumakated

You have my vote on that one!


That was my Geraldine.
Rainbows
Jane

a reply to: gortex
Damn...
I thought I was watching an outtake from Bill and Ted's Bogus Journey

To think they went from the XK-E to this is just very sad.