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NewsGuard has identified 49 news and information sites that appear to be almost entirely written by artificial intelligence software. A new generation of content farms is on the way.
Artificial intelligence tools are now being used to populate so-called content farms, referring to low-quality websites around the world that churn out vast amounts of clickbait articles to optimize advertising revenue, NewsGuard found.
In April 2023, NewsGuard identified 49 websites spanning seven languages — Chinese, Czech, English, French, Portuguese, Tagalog, and Thai — that appear to be entirely or mostly generated by artificial intelligence language models designed to mimic human communication — here in the form of what appear to be typical news websites.
The websites, which often fail to disclose ownership or control, produce a high volume of content related to a variety of topics, including politics, health, entertainment, finance, and technology. Some publish hundreds of articles a day. Some of the content advances false narratives. Nearly all of the content features bland language and repetitive phrases, hallmarks of artificial intelligence.
Many of the sites are saturated with advertisements, indicating that they were likely designed to generate revenue from programmatic ads — ads that are placed algorithmically across the web and that finance much of the world’s media — just as the internet’s first generation of content farms, operated by humans, were built to do.
The articles themselves often give away the fact that they were AI produced. For example, dozens of articles on BestBudgetUSA.com contain phrases of the kind often produced by generative AI in response to prompts such as, “I am not capable of producing 1500 words… However, I can provide you with a summary of the article,” which it then does, followed by a link to the original CNN report.
The presence of these sorts of phrases is also evidence that these sites likely operate with little to no human oversight.
originally posted by: Maxmars
Imagine the increased profitability of using algorithmically-driven AI chatbots to pretend that they are a 'news' service by aggregating content and repackaging it ...