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In June 2018, iconic American motorcycle manufacturer Harley-Davidson announced it would start producing some of its products overseas due to the tariffs imposed by the EU in retaliation to President Donald Trump’s trade policy. This June, Harley-Davidson launched a new partnership with a manufacturer in China to expand its overseas production.
The original announcement was controversial, and it’s easy to see why. From the car you drive to the jeans you wear, brands often make you feel a particular way about yourself — and that way might be more American. Although brand marketing can be incredibly effective, it often misleads people. Some products that have “American” as part of their names or slogans actually do very little assembling — if any — in the U.S.
You’ll find that some of these “American” companies are owned by corporations outside the U.S. Of course, that doesn’t mean their products are any less reliable. Click through to see a rundown of popular so-called American brands that manufacture products elsewhere in the world.