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Facebook today provided an update on how Apple’s privacy changes have impacted its ad business. The company had already warned investors during its second-quarter earnings that it expected to feel an even more significant impact in its ad targeting business by Q3. This morning, it reiterated that point, but also noted that it had been underreporting iOS web conversions by approximately 15%, which had led advertisers to believe the impact was even worse than they expected.
According to Facebook’s announcement published to its business blog, this exact percentage could vary broadly among individual advertisers. But it said the real-world conversions, including things like sales and app installs, are likely higher than what advertisers are seeing when using Facebook’s analytics.
originally posted by: Macenroe82
a reply to: musicismagic
What is the privacy changes that apple is implementing that FB is getting hit on?
I figured apple and fb were in the same boat - all in on collecting and selling our data.
originally posted by: Macenroe82
a reply to: musicismagic
What is the privacy changes that apple is implementing that FB is getting hit on?
I figured apple and fb were in the same boat - all in on collecting and selling our data.