posted on May, 25 2018 @ 09:16 AM
The Dark Arts of PR, You may think you are a consumer but you are being consumed.
Did you know that when you read an article to position and placement of words has been designed to hack into neuro-linguistics so a story can contain
completely balanced information but make you only agree with one side? Every single line in every single newspaper is written to 'count' to avoid
white space and looking unprofessional. A count is the sum total total of every letter and space 'score', scores are determined by letter width, for
example w is 1.5, h is 1, i is 0.5. Every line has a different count depending on the placement of adverts (the first thing put onto newspaper design
before stories are written).
In newspaper format this is known as a 'T' shape, where if you imagine a T drawn on the newspaper page the areas covered in the two lines are the ones
our attention is focused on and eyes scan over several times more than others. Information outside this field of view is only read once rather than
repeated and becomes more memorable. The same technique is used online, however it's 75% harder to read on-screen vs. print so the area where eyes and
brain concentrate on most become an 'F' shape.
After WW2 the West was left in a quandary, Fascism and the emerging threat of Communism meant propaganda was no longer a socially acceptable term for
government or companies to use - so they changed the name to the pleasant sounding 'Public Relations' trillion dollar industry it has become today.
PR and advertorials are the enemy of journalism and free and fair democracy - they're the reason why 90% of the content you read in newspapers is
complete fiction that fails to question or investigate any claims, 60% of the content is actually written directly by the companies themselves.
If you have ever read or seen a news report, or even news campaign, about a person with an illness who needs a specific medication there's a strong
likelyhood they may have the illness (still been cases of faking) however there's a far stronger chance (approaching 99%) that said individual has
been trained and paid by a pharmaceutical company to promote their particular drug and exploit their tragic case to put public pressure on the
government or insurer to sign multi-million/billion contracts to supply the drug.
Pharmaceutical companies themselves have been corrupted by PR causing stagnation in progress. They used to spend 70% on R&D and 30% on advertising
drugs in the 60s causing a wave of groundbreaking treatments, by 2000 that had changed to 30% R&D and 70% Advertising with 60% of the drugs being
'recycled' to treat new invented conditions as discoveries have dried up. For example the drug Propanalol and general beta blockers have been used for
decades to treat hyper tension, yet with the re-branding of shyness as social anxiety pharma pushed a narrative such a thing required medicines and
rake billions from it from a phase most people experience at some point in life.