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The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character. Essentially, your overall impression of a person ("He is nice!") impacts your evaluations of that person's specific traits ("He is also smart!").
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Marketers take advantage of the halo effect to sell products and services. When a celebrity spokesperson endorses a particular item, our positive evaluations of that individual can spread to our perceptions of the product itself.
Job applicants are also likely to feel the impact of the halo effect. If a prospective employer views the applicant as attractive or likable, they are more likely to also rate the individual as intelligent, competent, and qualified.
So, the next time you trying to evaluate another person, whether it is deciding which political candidate to vote for or which movie to see on a Friday night, consider how your overall impressions of an individual might influence your evaluations of other characteristics.
What Is the Halo Effect and How Does It Effect You?
originally posted by: Tiger5
Arrogance?
Dude you need to change your outlook as you are heading for a ton of pain.
Whatever initial response anyone has to a particular person or setting they must do a reality check soon after just to make sure they are not making a costly mistake.
originally posted by: solargeddon
originally posted by: Tiger5
Arrogance?
Dude you need to change your outlook as you are heading for a ton of pain.
Whatever initial response anyone has to a particular person or setting they must do a reality check soon after just to make sure they are not making a costly mistake.
Then again you ignore instinct at your peril, there have been so many times when instinctively I have had the measure of someone, given the benefit of the doubt, only to be stung.
Now I'm just a cynical old hag, although at least I am not surprised by much.