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Not to be outdone this time around, Hillary seems to have systematically pieced together a formidable 2016 astroturfing offensive by striking up strategic partnerships with tech executives.
Clinton's Google connection, in particular, has flown low under the radar. According to this Quartz piece, former Google CEO Eric Schmidt helped form a company named The Groundwork to, as they say, ensure that the Hillary campaign has what it needs to succeed.
The marketing master known as @RealDonaldTrump is the King of Twitter, where he allegedly keeps his own personal army of Twitter bots. Because Twitter isn't just a place where marketing bobbleheads go to copulate. No, Twitter is where the media goes to manufacture consent take the country's temperature. Donald Trump seems to perfectly understand this, as illustrated in this article by Kemberlee Kaye at Legal Insurrection that documents his arsenal of tactical online weapons.
originally posted by: TrueBrit
Using a term like AstroTurfing to describe it, merely plays into the hands of those who perpetrate these manipulations, it softens and obfuscates the intent, meaning, and importance of the process, and how toxic and Machiavellian it is.
originally posted by: TrueBrit
a reply to: smurfy
Agreed. The term is as apt in some ways, as it is entirely inappropriate and bogus in others.
Still, it ought only refer to playing surfaces, not what amounts to barrages of psyops and propagandist waffle.