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...is devoted to “alternative analysis,” which includes techniques like “what ifs,” Team A/Team B exercises, and premortem analysis, all of which are used to identify holes in a plan, model an adversary to understand their weaknesses, or consider all of the conceivable ways a plan can fail beforehand. The term “Red Cell” was chosen by Tenet personally; he believed it sounded alluring and conspiratorial.
Previous comparable units had received limited time and freedom to truly think outside the box. As the recently declassified June 2005 CIA Office of Inspector General’s review of pre-9/11 analysis determined, there was only one example of alternative analysis produced by the Counterterrorism Center’s Assessments and Information Group, and its analysts “recall utilizing no alternative analysis, and ‘did not have the luxury to do so.’”
Some senior analysts were, indeed, pissed off that nonexperts were questioning their work, while others later acknowledged they were simply jealous of the freedoms enjoyed by the Red Cell — producing three-page memos bearing titles such as “How Usama Might Try to Sink the US Economy” and “The View from Usama’s Cave,”
One senior CIA analyst, Carmen Medina, thought that the Red Cell was “way too masculine and way too white in its early days,” which “means they were certainly missing out on some developing world perspectives.”
Analysts generally serve on the Red Cell for a period of three months, working on short-term projects, to the more standard two years before they return to their mainline units within the CIA or other agencies. The reason for this rotational practice is both to keep the Red Cell fresh and also to immerse as many analysts as possible to alternative-analysis techniques. “We wanted to make them atypical in their analytical approaches,” said one senior CIA official.
More recently, the Red Cell has utilized virtual brainstorming through its classified blog, which draws upon expertise among the broader intelligence community enterprise. Several members claimed that the most memorable products covered issues that they had wrestled with for years but could only write about with the time and freedom provided during their tenure with the Red Cell.
To enhance the likelihood its content is read, the Red Cell has incorporated a part-time staffer who specializes in design and graphics and has openly borrowed practices from the publishing world. In 2012, Red Cell members met with staffers from Foreign Policy to learn how the editors capture readers’ interest through catchy headlines, “listicles,” and photographic slideshows. Blake Hounshell, FP’s managing editor at the time, recalled of the discussions: “I didn’t realize that we were in the same eyeballs business, but they wanted to know how our stuff went viral. The techniques that we considered to be ‘click bait’ were what they were most interested in.” One Red Cell product was turned into a graphic novel, as an experiment, but it was never formally distributed. Several of these techniques first adopted by the Red Cell have been utilized to frame and package other mainline analytical products from the intelligence community.
originally posted by: gpols
a reply to: Shamrock6
That's cool. I don't think any of what they are working on could really be considered sensitive to security until it's time for the analysts to write and present their report.
Some of the stuff they are working might raise a few eyebrows if it wasn't being conducted by the government though.
...is devoted to “alternative analysis,” which includes techniques like “what ifs,” Team A/Team B exercises, and premortem analysis, all of which are used to identify holes in a plan, model an adversary to understand their weaknesses, or consider all of the conceivable ways a plan can fail beforehand. The term “Red Cell” was chosen by Tenet personally; he believed it sounded alluring and conspiratorial.