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If a pint of coffee-flavoured beer gets you salivating, then Tim Hortons has a few other ideas that could change how you think about the restaurant chain.
Executives have lifted the curtain on a new concept store, buried deep inside the Metro Toronto Convention Centre, as part of an invite-only convention this week for store owners and suppliers that is essentially a visual brainstorming session.
The full-scale model offered the clearest idea yet of where Tim Hortons is headed and how it thinks Canadian tastes will
evolve, including expecting more than just coffee, doughnuts and sandwiches.
"It's not your dad's Tim Hortons, so to speak," said chief operating officer David Clanachan as he looked around the store.
"Our franchise partners are all going to be here. We want them to think outside the box, along with us, to say 'What if...' and 'What could we be?"'
Certainly there were plenty of ideas to chew on — some even controversial.
Coffee- and strawberry-flavoured beer
Consider the beer taps that pour brews inspired by Tim Hortons' trademark coffee flavour — and a strawberry lager for the sweeter tooths. Or how about a unisex washroom that centres around a communal sink.
And there's even a conceptual design for a new Tim Hortons logo that's features only a bright red coffee bean.
Some of the ideas will never see the light of day, Clanachan admits, while others are certain to land inside your neighbourhood stores only years from now.
Tim Hortons first showcased digital menu boards at its previous model store concept seven years ago and only recently have they become part of the store design.
originally posted by: bigfatfurrytexan
a reply to: knoledgeispower
I am outraged!
I mean, really? Coffee flavored beer? What kind of nectar from hell is that, anyway? Ill add this to the list with Justin Beiber and Bryan Adams, you crazy Canadians!
On a side note, the outrage over the decay of moral turpitude is unneeded. The world will continue to spin. And there are dozens other harbingers of hell on earth besides beer at Tim Hortons. Even if it is a travesty known as "coffee flavored beer".
originally posted by: charles1952
Would bacon flavored coffee work? I suppose it might have to be Canadian bacon flavored coffee for their sites north of the border.
originally posted by: bigfatfurrytexan
a reply to: knoledgeispower
I was being cheeky. Music is a "personal taste" thing, so you can criticize any musician.
In addition to his day job, Drew, along with Oswald, Lewis, and Kate (and from around Season 5 onwards, Mimi), runs a small business out of his garage, selling Buzz Beer, a concoction of beer and coffee. It becomes extremely popular in the region and is sold at the group's hangout, The Warsaw Tavern.