posted on Apr, 3 2011 @ 02:05 PM
So, I just opened up the settings on my Gmail account and right there in the General Settings section is an option to enable or disable the use of
"importance signals." It explains that certain "importance signals," which I'm assuming is Newspeak for key words or phrases, when used in your
emails are then used to determine which advertisements appear onscreen when you're using Gmail. This is supposed to enhance your advertisement
experience. The function's default setting is, of course, ON. I've since switched if off, though I'm sure this doesn't stop Google, or whoever,
from scanning my emails for key words and phrases.
I wonder, is anybody else alarmed to see these kinds of features and functions not only on social networking sites, but right there on the nation's
most popular email service? Should we be, or is this just a logical evolution of advertising? While waiting for videos to load online, I've seen ads
which allow you to choose which particular ad you watch. You can just not click on it and the video still loads as usual. The ad agencies are just
thinking of ways to get us to interact with and form a bond with their ad.
With companies using techniques like alternate reality games (ARGs) and actively trying to pull consumers into a fantasy world where the product seems
like the answer to a mystery, are we buying into too many lies? Is it detrimental to our soul and spirit? Are we always capable of remembering that
the people behind the ads and the products in them are, at the end of the day, mainly concerned with selling the product at a profit? Or do too many
of us buy into the multiverse of fantasy worlds crafted by not only the advertising industry, but the Mass Media as a whole?