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It Didn't Start With Dateline NBC
IN JUNE 1978, at the height of the Ford Pinto outcry, ABC's 20/20 reported "startling new developments": evidence that full-size Fords, not just the subcompact Pinto, could explode when hit from behind. The show's visual highlight was dramatic. Newly aired film from tests done at UCLA in 1967 by researchers under contract with the automaker showed a Ford sedan being rear-ended at 55 mph and bursting into a fireball.
If ABC really analyzed those UCLA test reports, it had every reason to know why the Ford in the crash film burst into flame: there was an incendiary device under it. The UCLA testers explained their methods in a 1968 report published by the Society of Automotive Engineers, fully ten years before the 20/20 episode. As they explained, one of their goals was to study how a crash fire affected the passenger compartment of a car, and to do that they needed a crash fire. But crash fires occur very seldom; in fact, the testers had tried to produce a fire in an earlier test run without an igniter but had failed. Hence their use of the incendiary device (which they clearly and fully described in their write-up) in the only test run that produced a fire.