a reply to:
dubiousatworst
Hmmmmm...that's actually a valid legal point! I hadn't considered that angle.
A post could quite easily turn from a critical opinion into defamatory or libelous attack based on the advertisement embedded within that post which
the author of the post had no part in placing there. Examples of this have already been illustrated with screen shots in this very thread. The
appearance is that the poster endorses the product or service which is being advertised when they are not. Equally, it could work the other way too,
where a person could easily and inadvertently implicate themselves into association with a group just by the advertisement posted within their
post.
--Serious Example--
For example: Let's say (hypothetically) someone made a critical comment about a public figure's medical condition and honestly questioned their
fitness for office. At the same time the advertising app decides to embed an advertisement for a pharmaceutical company marketing a powerful
anti-psychotic drug within the post. The poster's post has now turned from an honest question into a libelous and potentially defamatory accusation
by associating the subject of the post with the product being advertised. And a simple screenshot of the post in question by someone pursuing legal
action would certainly not work in the favor of the poster for a defense.
I know, I know,...
but the ads are selected randomly, and may appear differently for different people, right? Well, that's even worse actually!
Why? Well, because we already see advertising algorithms which present certain ads to target certain people based on their browsing or posting
habits. And advertisers are very much sifting through data (data mining) to try to attach their brand name to material (news, blogs, social media,
etc) which has the most views or the most impact. And we know this is true because this is why some individuals fare far better on monetized social
media than others do, because of their content.
I'm not sure I want to be party to that, and I certainly take exception to appearing to endorse products or services I have no association with, or
knowledge of.
What I foresee happening (minimally) is poster's on forums like ATS having to craft and attach large legal disclaimers to their signature lines in all
posts holding themselves harmless from any associations which may be derived from products and services, or apparent endorsements of, advertisements
embedded within their posts. That's not a good thing, and all that legal mumbo-jumbo will just further clutter up the flow of discussion to the point
of being non-functional.
Sad days ahead, for everyone, I'm afraid.
Just another example of advertisers creeping into every single crevice of your personal life, every orifice, no matter how inappropriate or
offensive.
edit on 7/9/2019 by Flyingclaydisk because: (no reason given)